Effects of Media Essay Example | Topics and Well Written Essays - 1000 words

Effects of Media - Essay ExampleThus, media is, for better or for worse, charged with nearly sole responsibility for forming people’s ideas of themselves, their relationships with others, and their views of society at large.The other side of the debate claims that mass media has no such effect, at least not in any way that can be conclusively proven. Scientists on each side of the debate claim that the opposing side has flaws in one aspect or another of their research. Such flaws include errors in methodology, misinterpretation of data, clear biases in research, and lack of comprehensive understanding of the media being studied (Gauntlett, 1998).The argument that contends mass media produces profoundly negative effects on those who absorb it is an aggressive one. This often comes across as foolhardy given the lack of empirical data to support the argument itself.