International Marketing Management Essay

카테고리 없음 2020. 1. 27. 15:45

According to Glossary of Marketing (2010, p. 1), self reference criterion refers to “the assumption that a product can successfully be sold abroad on the basis of its success in the home market. ” cultural diversity is experienced in the global markets such that different people interact in the global markets. Marketers should recognize the fact that customers from different backgrounds have different cultural aspects. It is very important for marketers operating in the global markets to understand the cultural differences of their customers.Self reference criterion is an aspect which does not allow marketers to incorporate the culture of other people. As such, people believe that other people will accept their cultural believes and that there are no cultural conflicts between different cultural groups (Noth, Bishara, 2007). Businesses in the modern era are experiencing a lot of changes in terms of social, economic, technological, political and cultural aspects.

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Use Of Green Building Constructions Environmental Sciences Essay

카테고리 없음 2020. 1. 22. 22:45

Use Of Green Building Constructions Environmental Sciences EssayIndia is the Seventh largest country in the world and it has population of 1.24 billion as of 2012 according to World Population Review 2012. As of 2012 India experienced a growth of 5.5% in its Gross Domestic Product (Money Control, 2012). In the same year, the Construction industry Experienced a growth of 6.6%. During the year 2011, construction industry was valued at Rs.18.5 trillion (Reportlinker, 2012). Indian Green Building Council was started on 2001 by Confederation of Indian Industry. The aim of this council is to increase green building construction in India and to make India one of the leaders in green buildings of the world. Benefits from green buildings can be both tangible and intangible . Most important benefit from construction of green buildings are reduction in usage of water and energy costs during the construction of building. The tangible benefits by using green buildings are saving water sources at 30-50% and energy sources by 20-30%.

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Creating shared value (article summary) Essay Example | Topics and Well Written Essays - 250 words

카테고리 없음 2020. 1. 22. 22:19

Creating shared value (article summary) - Essay ExampleImportantly, the shared values are the benefits in relation to the cost of operations.There are three distinct ways that an organization can create shared value. The first approach is through the conceptualization of products and markets. Secondly, a company can create shared value by redefining an organization’s productivity in the value chain. Finally, an organization can create shared value by creating groups of similar things in the company that were supportive of the industry in which the organization operates in since a company cannot exist in isolation.One essential way of enhancing global economic growth is through the opportunity offered by creating societal values through economic values. In this regard, the approach provides business organizations with the opportunity to understand their customers, productivity, and external factors that influence the success of an organization.

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